Wednesday, May 6, 2009

Conner Prairie Brand TV Spot :30

Final Spot:


Here the newest spot we produced alongside Publicis for Conner Prairie. This was one of the smoothest projects I've worked on. I worked with the agency from initial concept and scripting through design and animation. I learned so much during this project. My biggest lesson was the importance of the pre-planning phase, specifically writing a treatment and the animatic. I've included our final animatic.

Visually, I wanted to create a world of cutouts similar to the ones I made in shoe boxes as a child. I wanted the frame as a whole to be rich and have depth, but individual elements needed to have imperfections. Darren and I wanted to do something visually different for this market. Hopefully, this stands out!

Animatic:


The animatic was extremely critical to the spot. It allowed us to effectively communicate our ideas to the client and spend more time polishing the layout and animation.

Credits
Agency: Publicis Indianapolis
Animation Studio: The Basement Design + Motion
Audio Production: Earshot Audio - Post
Creative Director: Darren Halbig
Account Executive: Kara Warner
Director / Art Director: Brian Phillips
Producer: Ross Woods
Photography: Darren Halbig / Brian Phillips
Illustration / Board Artist: Dan Thomson
Design / Animator: Joseph Cross