tag:blogger.com,1999:blog-3797104730672426068.post6477420616446591841..comments2024-03-20T02:59:29.181-07:00Comments on the atomicbigwheel show: RATS! Lucas was right again.Brian Phillipshttp://www.blogger.com/profile/06769866262517283365noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3797104730672426068.post-54464726803236996612008-07-18T12:26:00.000-07:002008-07-18T12:26:00.000-07:00Pat, You're right, product placement and media buy...Pat, You're right, product placement and media buys have been in gaming for decades and in recent years has developed into a full ad serving network ( see <A HREF="http://www.massiveincorporated.com/index.html" REL="nofollow">MASSIVE</A> )<BR/><BR/>Check this example, The famous "Mad World" Gears of War spot was executed by Digital Domain. DD also did the "Starry Night" Halo 3 spot. If UBISOFT was developing Gears of War, now they could do all the advertising spots. This keeps the budget for both the game development and ad media production under one umbrella. You're talking millions in production dollars when you're dealing with these titles. Only makes sense.Brian Phillipshttps://www.blogger.com/profile/06769866262517283365noreply@blogger.comtag:blogger.com,1999:blog-3797104730672426068.post-61020548536957881652008-07-18T07:49:00.000-07:002008-07-18T07:49:00.000-07:00I think on some level video game companies have be...I think on some level video game companies have been dealing with advertisment for awhile in the form of product placement in the games. For example, in the Tony Hawk skateboarding games, you can buy clothes, shoes, skate decks, etc., that have company logos on them, along with in-game billboards. I can see this as a logical step. <BR/><BR/>As you said, they have the software and team to do the work, along with staff on hand that deal with sales and marketing on a daily basis. This is just taking it to a higher level for them.Anonymousnoreply@blogger.com