Today we launched a major interactive campaign for the KFC / Guitar Hero World Tour promo. The campaign included banners for IGN.com, mainstage design on kfc.com, a microsite (kfcrocks.com) and a videogame (surfthecrowds.com).
On www.surfthecrowds.com you get to surf the crowd as a rocker dude or a rocker chick. Other features include a send to a bud, a customize character section and an upload your headshot tool. I still find it funny after weeks of viewing it. Here's me surfing:
You can also send a custom face shot to a bud. Here you can play as me:
CLICK HERE TO SURF AS ME
And this isn't a freebie, level 03 is hard! I bet 99 percent of players do not get it on the first 3 attempts.
I applaud our agency client for believing in this vision and helping KFC believe in it and the entire team in bringing it to life. I hope people find it as fun as it was to make.