Jacob sent me this article from Adage.com and the author (Mat Zucker from agency.com) attempts to demystify digital creative. He discusses the ideologies of traditional agencies and digital agencies. Countless times we've experienced the topics discussed in this article. One notable topic discussed is branding expression and the need for traditional branding standards to be updated to include tone and motion. In our business we our brought in to breathe life into brands through motion graphics and animation. But numerous times branding standards limit our ability to provide the strongest experience possible. You may ask yourself... "What would our brand say if it walked in a room?" but We're most interested in how it would walk in and how much noise would it make.
Enjoy the article: HERE