Wednesday, June 11, 2008

Animal Logic Interactive Launches

Animal Logic is an Australian based visual effects studio that can be found near the top of the food chain in the industry (The Matrix, 300). Today they announced their new business division Animal Logic Interactive.

“As production values for games increase exponentially, so do the opportunities at the convergence of high end digital film making and game creation. ALI is uniquely poised to lead this convergence with its commitment to visual innovation, quality, talent and great ideas.”
-Zareh Nalbandian, Animal Logic’s CEO

This move is not only significant for the entertainment and gaming industry, but the advertising industry as well. It is another glimpse into the shift in media towards story, interaction and experiences. Established studios like Animal Logic do not jump into new industries without qualifying the opportunity, they are following the gaming industry's multiplying revenue increases. As mega brands like GM allocate 1.5 billion to online, I'm sure they are looking for visual innovation, quality, talent and great ideas.

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